Each bottle of My Custom Foundation is uniquely formulated to match your skin tone, skin type, and preferences. Our custom-made foundation is lightweight, breathable, and long-lasting, ensuring a naturally flawless look. The hydrating foundation formula is enriched with skin-loving ingredients like Hyaluronic Acid known to hydrate and plump your skin, Glycerin which helps to lock in moisture for all-day hydration and Caesalpinia Spinosa Fruit and Kappaphycus Alvarezii extracts which combine to create a protective, lifting, and natural second-skin finish. Our vegan foundation is also cruelty-free, fragrance-free, and paraben-free. Plus, with free adjustments available, you can be confident your foundation is always a perfect match.

How It Works:
- Choose Your Preferences: Select your desired coverage, finish, and skin type for a fully customised foundation formula
- Scan Your Shade: Our world-first AI-powered Skin Tone Analyser technology matches the perfect shade to your unique skin tone for a truly personalised foundation

Choosing Your Coverage:
- Extra Sheer: For a natural, light look
- Sheer: Light coverage to even out skin tone
- Medium: Balanced coverage for a flawless look
- Full: Full coverage to conceal and correct

Choosing Your Finish:
- Matte: Ideal for oily skin, controlling shine
- Natural: Add a subtle glow, great for all skin types
- Radiant: Adds luminosity, perfect for dry or dull skin

Understanding Your Skin Type:
- Oily/Combination Skin: Excess shine, particularly in the T-zone (forehead, nose, and chin), while other areas may feel dry or normal
- Balanced Skin: Neither too oily nor too dry, feeling comfortable and well-hydrated throughout the day
- Dry Skin: Tight or flaky, often lacking moisture, and can look dull or rough in texture